Industry Insights Put Into Practice and Strong Recognition

Genoa students

Participants go from ideation to closing a round thanks to guidance and a strong network while obtaining a Master’s so they are recognized by both employers and investors.

Hands-On Experts Offer the Right Mix of Theory, Insights and Execution

30%Professors
Columbia Business SchoolUniversity of Genova
70%Industry
SequoiaMetaMicrosoft
7h

industry mentor median reply time

MASTER
University of Genova

and Columbia Certificate

01

Industry experts always ready to get hands-on

02

Warmly connected to customers and investors

03

Workshops ensure talents execute world-class

01

Industry experts always ready to get hands-on

Irina secured a pilot with her market leader, by preparing the call with 7 Genoa mentors.Irina secured a pilot with her market leader, by preparing the call with 7 Genoa mentors.
Irina closed a pilot with her market leader, by preparing with 7 Genoa mentors.

Genoa mentors are present in decisive moments for the startup

Interviewing a potential co-founder, closing key customers, or handling emergencies are hard challenges. Mentors are there when asked, even joining meetings. Thanks to Genoa mentors with relevant experience, every past student has received expert support, even on just 24 hours’ notice.

Watch it yourself
Nur and Anas receive weekly advice from their industry leader, Clay’s CEO ($3B val.), thanks to Genoa.Nur and Anas receive weekly advice from their industry leader, Clay’s CEO ($3B val.), thanks to Genoa.
Planning+
Tommaso saved thousands in parts, after his MVP was tested by a Genoa hardware expert.Tommaso saved thousands in parts, after his MVP was tested by a Genoa hardware expert.
Testing+
With Ugo’s advice (founder of Compass, $7B val.), Matteo saved months of development.With Ugo’s advice (founder of Compass, $7B val.), Matteo saved months of development.
Execution+
02

Warmly connected to customers and investors

Ali was introduced to his industry leader, CEO of Proof ($700M val.), by a Genoa mentor.Ali was introduced to his industry leader, CEO of Proof ($700M val.), by a Genoa mentor.
Ali was introduced to his industry leader, CEO of Proof ($700M val.), by a mentor.

To help founders close more deals Genoa mentors can introduce them to their networks

Earning trust as a young founder isn’t easy, especially when selling to firms. Genoa mentors understand this: they introduce prepared founders to decision-makers they know personally.

Watch it yourself
The cohort learned from Meta’s AI team. One of them later also invested in a Genoa startup.The cohort learned from Meta’s AI team. One of them later also invested in a Genoa startup.
Companies+
Ali found a potential co-founder at an invite-only event hosted at Ramp in NY, through Genoa.Ali found a potential co-founder at an invite-only event hosted at Ramp in NY, through Genoa.
Events+
Any mentor can be an angel. All students who raised received a check from a Genoa mentor.Any mentor can be an angel. All students who raised received a check from a Genoa mentor.
Investors+
03

Workshops ensure talents execute world-class

Giovanni, applying Prof. Murray’s sales class insights, sold his product to three firms.Giovanni, applying Prof. Murray’s sales class insights, sold his product to three firms.
Giovanni, applying Prof. Murray’s sales class insights, sold his product to three corporate firms.

Professors work in the industry and teach skills or applied theory that Genoa founders use immediately

In a competitive landscape, combining strategic thinking with strong execution is what makes a startup win. Columbia faculty in the program invested in and built startups themselves. They teach the theory founders need to gain a competitive advantage in 3-hour sessions at both the New York and Genoa campuses.

Watch it yourself
After a Genoa session on finding a niche, Giulia pivoted and closed her first customer.After a Genoa session on finding a niche, Giulia pivoted and closed her first customer.
Insights+
Gianluca crafted his startup’s value proposition at Viarengo’s workshop. (Ex-CMO of McAfee).Gianluca crafted his startup’s value proposition at Viarengo’s workshop. (Ex-CMO of McAfee).
Practice+
Kristian overcame sales fear via the Genoa street-pitching competition in New York.Kristian overcame sales fear via the Genoa street-pitching competition in New York.
Execution+

Follow the Students’ Journey.

Connect with our community to see the impact for yourself.

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Learning Execution in the best cities

Over 70% of students find clients in New York, 82% a co-founder when in California, and 91% funding or a job when in Genoa.

Oct 6 - Oct 20

New York

Genoa students learn the hard skills necessary to build successful new startups at Columbia Business School. Its professors helped launch 3,000+ startups in three decades, which raised $8.9B in 2025 alone.

Oct 21 - Nov 7

New York

Through Genoa, students have the chance to grab coffee with the founder of a $7B IPO startup among others. They will also attend events and have opportunities to find co-founders and customers.

Nov 8 - Dec 22

San Francisco

In San Francisco, Genoa students have 1.5-hour workshops at leading companies with directors and founders who are changing the world. They also network with peers and technical talent.

Jan 7 - May 28

Genoa

Mentors fly from all over Europe and the Middle East to teach our students in 72-hour deep dives every week. The city has highly skilled technical talent at competitive costs providing the ideal ecosystem for early-stage ventures.

May 28 - May 29

Graduate

Upon completion students receive a University of Genoa Master’s of 60 ECTS and a Columbia alumni status. Both institutions have been excellent for over 250 years so students are appreciated in both continents.

Practical support included into the program

The American Consulate of Genoa will personally take care of supporting students with the US Visa process, ensuring a fast and smooth experience without any stress.

Frictionless US Visa

Finding an accommodation during the program is the student’s responsibility, but they can count on the Genoa dedicated desk to receive assistance in the search and booking process.

24/7 housing help

A Typical Week

The week’s intensity and topics are personalized based on the needs of the cohort.

1:1 Mentorship session
Theoretical class
Mentor workshop
Events & activities
Collaboration & management

Academic topics

Full year with talents, mentors, investors and much more ...

Columbia Business School

Evaluating Ideas - Murray Low
- 6 h -
Teacher with experience at

Sequoia CapitalAppleApple
Columbia Business School

Hypothesis Validation - David Rogers
- 12 h -
Teacher with experience at

ToyotaMerckCiti
Columbia Business School

Startup Branding - Bernd Schmitt
- 12 h -
Teacher with experience at

VWSamsung
Columbia Business School

People Management - Paul Ingram
- 12 h -
Teacher with experience at

Sequoia CapitalAppleApple
Columbia Business School

Startup Finance - Amir Ziv
- 12 h -
Teacher with experience at

Goldman SachsLafargeLogo
Genoa students celebrating

Genoa students who decide to look for a job earn three times the average graduate in the country where they work.

Alumni Performance